In 2001, CLAE was launched out of the need for a new approach to footwear, which was to modernize the classic silhouettes to fit today’s active lifestyle. Versatile footwear that moves with you day to night, work to play that compliments a modern man’s wardrobe and life. Footwear that is designed for everyday living without sacrificing style or comfort.
CLAE’s commitment to innovation and design has yielded a distinct collection of smart essentials for the modern man. Taking extra steps by using premium leathers and materials, and emphasizing uncommon comfort and versatility, CLAE creates footwear that evolves and endures.
At the beginning of the 90’s, almost ten years before the Naomi Klein’s hit “No Logo”, the french house Rautureau, is also rebelling against the logo craze. But in a more singular way. On the basis of a simple realisation, No Name make the sneaker world go crazy. At No Name label doesn’t shine, only the product does. The sneaker and its platform, often copied, gives women 5cm in height and a hell lot of french touch.
Quickly, the hype of the “Plato” sneaker is spreading everywhere. twenty years later, No Name is still not getting old. Even better, it is always one step ahead its competition, as it is almost impossible to compete with such beautiful simplicity. With No Name, less is definitely more.
A group of Spanish designers have created an easy chic look through their range of slippers called THE WHITE BRAND.
They’re colourful with a glamour touch of the 70 and 80’s and have reached a massive attention among the best international media and of course fashion addicts. ! Within only 3 years, the slippers are now sold in over 30 countries and are mentioned on all the hottest bloggers wish lists. Fashion magazines have taken in The White Brand as the new, upcoming trend due to the fresh design at an affordable price.
The White Brand is for everyone who walks home from the beach or takes a stroll in the city. No matter the outfit, you can always add a pair of the hipster or the classic model from The White Brand.
In 2008, pro-snowboarder, Jussi Oksanen had a vision: to curate a line of reusable products with both function and design. Products for the creative, the style-focused, the never-say-no-to-an-adventure type. People just like you! Whether it’s climbing mountains, searching for that perfect wave, off-roading desert dunes, or traveling to the far-flung corners of the planet, you always live life to the fullest – and so does Jussi. His fruitless search for products that could meet the demands of not just active lifestyles, but also professional athletes, led to the creation of Mizu.
Penfield was established in Hudson, Massachusetts in 1975, by Harvey Gross. A pioneering figure in the American outerwear industry since the early 1960s. Gross recognized and championed the strength of down insulated outerwear for its unique and unrivalled ability to provide durable warmth and protection.
It was this stylish New England aesthetic, that helped to introduce the American outerwear look to an international market and Penfield began exporting in 1979. Since then, high-profile collaborations, innovative fabric developments together with an unfaltering commitment to quality, practicality, durability, function and style have all caught the attention of the top retailers across the globe.
Swedish based A.O.CMS offers a range of classic basics that belong in the wardrobe of any modern individual. Every item is carefully produced with a clean Scandinavian touch in nice and soft fabrics to accommodate the need of contemporary and classic basics.
Poler Outdoor Stuff makes gear for people that are travelers, couch surfers, regular surfers, skateboarders, snowboarders, bicyclists, parents, kids, car campers and anyone else looking for something that looks good, is a good value and is all about having fun on road trips and in the outdoors. It’s stuff that is made for people that have adventures all over the world while wearing jeans, a t-shirt, and sneakers. It’s for people that wonder why everyone is trying to pretend they are going to do first ascents on alpine peaks instead of celebrating the fact that they are having adventures that are awesome in their own way.
Deus Ex Machina represents not only a line of cool ready-to-wear items like tees, caps and sweats, Deus Ex Machina represents a culture with custom motorcycles and surfing at the core of its philosophy. The openness and enthusiasm strike a chord with people wherever they are… Deus (“day-us”) didn’t set out only to sell custom parts and hand built motorcycles, but to celebrate a culture of creativity. The products have provenance in the pursuits of a Deus enthusiast, no over design just simple quality products made to compliment the lives of adventurous people.