This season, Scotch Shrunk takes over with a bold mix of patterns, prints and reinvented winter colour palette. Contrastisting checks clash with florals, camouflage pops up next to stripes and Ikat patterns are mixed with tie-dyes. That doesn’t mean just the individual items; the winter is the season to throw it all together in one outfit!
Get ready for a winter safari in animal prints and tropical patterns, done the winter way. Africa-inspired colours and Ikat patterns appear on college-style garments, creating an all-new image of a college boy. Combine this style with rich leather items with studs and badges for that cool rock ‘n roll edge.
Another theme this season holds the vibe of the sixties with seventies flare. Oversized va-va-voom prints and funny comics are popping up everywhere and the fabrics are subtly washed-out, as if they were seen through vintage sunglasses.
For the holiday season, Shrunk has the likes of a dressed up cowboy. The perfect combo of dressing the part without losing comfort. The basis of this look is winter whites, like rough natural canvas. The classic tuxedo shirt gets a worker style twist. Monsieur Shrunk carefully picks out his velour blazer and herringbone skinny fit pants, topping it off with a dressed shirt and bow tie. A true bohemian gentleman!
Watch the amazing campaign video here www.youtube.com.